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Articles tagged «Conversion»
How to grow faster than the market: a guide for eCommerce teams
Three maturity levels of an experimentation culture, five principles without which an A/B test is pointless, and the five barriers that stall experiments in real teams — with what to do about each.
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E-commerce segmentation guide: how to grow metrics step by step
Three or four behavioural segments that cover 100% of traffic beat a hundred narrow ones. A step-by-step guide to defining segments, testing personalization on each, and a worked example from an electronics retailer.
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What is BDUI and how it helps e-commerce grow
Backend-Driven UI lets you change app screens without a release. What BDUI and an LMP are, why they matter in e-commerce, and how a team ships interface changes in hours instead of weeks.
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AI Experience Builder: quizzes, product finders and promo mechanics without a special project
AI Experience Builder in Gravity Field: describe a quiz, a product finder or a promo game in plain language, and the platform assembles a working version you launch as a campaign with an audience, an A/B test and analytics.
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AI search for an online store: how to improve on-site search
Why keyword search loses shoppers on job-to-be-done queries, what AI search changes, where it pays off, which metrics to watch and how to launch it without a redesign.
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One-click checkout in AI chat and search: how commerce protocols reshape the eCommerce funnel
Commerce protocols move selection and checkout into AI chat and search. What that changes in the funnel, why presence in an external AI channel is only half the job, and what to do on your own site.
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How to Choose an AI Chatbot for Your Online Store in 2026
Regular chatbot, AI chatbot or AI shopping assistant — what the difference actually is, nine criteria for choosing, a checklist and the launch scenarios that pay off fastest.
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How to Run a UTM-Targeted Campaign and Cut Your Customer Acquisition Cost
Turn UTM parameters from an analytics label into a personalization trigger: five steps to make the landing page mirror the ad, with a walkthrough in the Gravity Field platform.
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8 growth mechanics for a mobile app that boost engagement and conversion
Surveys, product finders, mini-games, missions, recommendation widgets, personal promos, stories and onboarding — eight in-app mechanics that grow revenue without burning margin on discounts.
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How to run A/B tests
A step-by-step guide to designing an A/B test whose results you can actually trust: goal, hypothesis, one variable, sample size, traffic split and segment-level analysis.
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